Lucas Neves
Head of Product Design
I turn complexity into software and apps.
I connect strategy, user evidence, systems, and code — from 0→1 AI products to platforms used by millions.
About
Lisbon-based. Building products people can ship — and use.
I’m a Head of Product Design open to roles where design owns product shape, systems, and delivery — not just screens. Happiest in AI, mobile, and complex B2B where judgment beats decoration.
Selected work
Evidence, not decoration.
A few products where design shaped the market fit, the delivery model, and the quality bar.
Featured · Now
Diby
2026 – Current
CPO
Building a coaching OS with the people who will use it.
As Head of Product and Design (CPO), I shape product direction in the field with founding coaches. We test features in real coaching workflows, iterate on evidence, and use AI to turn training data into practical plans.
Solo shipped apps
Apps I built and shipped myself.
Mini products I use to learn more about code and AI — then I publish them too.
GitHub activity
Building, learning, shipping.
A public view of the work happening between the case studies.
How I work
A strong product needs a strong base.
I use AI to explore and move from concept to code faster — judgment still decides where automation helps and where trust breaks. The value starts in direction and evidence, and ends in production code.
01
Bring user evidence into the room
Research, testing, and behavioral signals shape the product direction before UI decisions harden into expensive mistakes.
02
Find the long-term product shape
I connect market fit, business constraints, and daily user tasks so the product can keep evolving without losing coherence.
03
Build systems that help teams ship
Components, patterns, tokens, and interaction rules make quality repeatable across web, mobile, and future product surfaces.
Mobile and systems
One product language across iOS, Android, and web.
Tokens, platform rules, component variations, and native hybrids — how I keep mobile products coherent without forcing every OS to look the same.